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13 Social Media Trends and Opportunities for 2021

The social media world has exploded with activity, and social media trends of 2021 have shifted since the COVID-19 pandemic onslaught. Sure, it’s exciting, however it may also be overwhelming. You need to understand how those shifts affect your business-and how to capitalize on them to enhance your advertising strategy.

So, we’re making a foray into the digital world to help you understand the social media opportunities for 2021. Let’s get at it!

1. Make a Connection with Live Streaming

Humans want to live related for personal and enterprise motives. When they can’t do that face-to-face, technology is more than happy to step in and bridge the gap. Luckily, social media new trends have come to the rescue during this pandemic. Live streaming, a popular medium that most effective grew more stronger in 2020, will continue to play a significant role in 2021.

People have grow to be used to getting to know and exploring in live streams as they reach out to meet their need for social contact and engagement. So, certainly one of our top tips based on social media trends for business in 2021…

Go live on social media at least once a week! And be sure to include a call to action that sells your audience something valuable at the end.

2. Give Away Something for Free

One of the valuable outcomes of maintaining a social media presence besides nurturing relationships is list building. When you post on social media, you may use your call to action to construct your listing. Free offers help facilitate this process. Selling some thing valuable does not always mean a money exchange. Your listing is gold-your treasure chest of potential new customers and sales.

People will exchange their contact information to obtain some thing they value. For instance, some people do not have the time to read each phrase of your weblog posts. A good blog article precis, or access to to a hidden page for your site that provides summaries to your most significant blog posts, could appeal to some of your prospects.

Other free offers could include the following:

  • Access to slides from a conference
  • In-depth guides and tutorials
  • Behind-the-scenes glimpses
  • Free reports
  • And more

3. Showcase Your Brand Personality with Video

Good news! There’s still plenty of room to build your online presence, attract an target audience, and build loyalty with videos. And before you say, “Really? Isn’t the YouTube market saturated?”, think again.

Yes, it is true. YouTube has grown exponentially and remains the top channel for video. But the doors are open for branding thru personality-driven content material. Your specific character-how you speak together with your audience-differentiates you and enables you stand out. So, be actual, be you, and have amusing! Use movies to discover and develop your tribe!

And don’t stop with YouTube. Carve out your niche on other video channels. Here’s a list to get you started!

  • IGTV
  • Instagram Reels
  • Twitter Fleets – NEW in 2021!
  • Facebook
  • Pinterest
  • TikTok
  • Snapchat

4. Stand Out on LinkedIn and Instagram with Carousels

Let’s continue to roll on into 2021 social media tendencies in advertising with enticing, motion-targeted content material ideas! Why accept static LinkedIn posts while you may jazz things up with carousels? That’s right! You can create and post enjoyable slide shows! These can help you stand out within the sea of textual content-based totally LinkedIn posts and build awareness on your organisation web page.

Not to be harassed with LinkedIn carousel commercials, you post carousel posts without spending a dime. These posts draw interest and generate hobby in pleasing, dynamic visual shows that soak up more real estate in a feed. So make sure to encompass a clean call to motion at the quit!

Plus, Instagram customers get a large advantage by the usage of carousels of their feed. If a person does not like the lead picture and scrolls beyond it, the second one photograph presentations on their feed. That offers you a second threat to benefit engagement.

Ideas for Content to Share in LinkedIn Carousel Posts

  • Statistics, infographics, and numbers
  • Frameworks and step-by-step, how-to instructions
  • Actionable business tips and lessons
  • Conference slides and event content
  • Snippets from your blog / listicle post

5. Emails & E-news Are Still Tried and True Methods

Let your target audience recognise whilst you publish something new: “This blog is going viral right now!” Yes, emails and e-information are nevertheless some of the excellent ways to seize interest for your articles and weblog posts. So, hold developing that listing! Then use social media to spotlight the content material your audience craves.

To gain permission-based subscriber listing decide-ins, use creative calls to motion (CTAs) that inspire your prospect to change their touch statistics for the guidelines, how-to instructions, and entertainment they fee.

With such a lot of new social media trends, it could be tricky figuring out how to maximize their effect. Knowing that these social media developments for commercial enterprise exist and knowing a way to use them to enhance your method are two wonderful principles!

Let’s pass over a number of the ways you can use social media marketing to your business!

6. Using Links vs. Audio-Visual Content

Whenever viable, use video, pics, and audio to snag interest within social media systems instead of redirecting them to your published content material. Social channels need to hold people there wherein they are able to affect them with advertisers’ campaigns.

Of path, you want them to get for your content, join up in your loose giveaways, and more. Here’s a easy social media developments 2021 approach: Try using the first remark underneath your publish to submit your hyperlink!

7. Engage with Your Tribe through Social Media Comments

Respond to feedback on your social media content material in a timely fashion. If people make an effort to engage with you on social media, does not it make sense to-properly-keep them engaged? That is the point, after all!

Don’t permit feedback in your posts to sit unattended. When you leave your possibilities languishing, you hazard losing their attention altogether. If you have interaction with them, this encourages destiny engagements which result in relationships, accept as true with, and sales!

8. It’s All About the Timing

Traffic on your social media put up relies upon on the first 10 minutes of the hour you put up the content material. Tag human beings and get the phrase out to increase site visitors go with the flow, mainly if it is a stay-streaming event. If you conduct a stay stream each week, do it on the same day at the same time every week. That way, your audience can schedule it into their activities.

Are you providing a one-off stay flow? Get the word out multiple instances earlier via various channels. Post your occasion info in advance of time thru emails, e-newsletters, and posts. If you have got connections with those who assist your efforts, maximize those relationships and ask them to unfold the phrase.

9. The Power of Social Media Comments & Bookmarks

One of your obligations on your target market is to curate useful content. Whatever your industry, your target audience looks to you for steering, information, and resources. You cannot create it all, so you want to discover legitimate resources for content to proportion. Social bookmarking websites offer the means to do simply that!

And as social media systems toy with the idea of eliminating likes (e.G., Facebook, Instagram), human beings want to discover different methods to suggest their approval of the posts they enjoyed or observed useful.

Arguably, Instagram is one of the most famous visual-centric social media tendencies for enterprise and has come to be increasingly more influential in advertising and marketing. To construct emblem awareness, encourage people to store your Instagram posts (in place of simply “liking” them). Use a name to action on your photograph and text. A simple “Bookmark this!” might be the price ticket.

How else can your business benefit from these saves?

7 Benefits of Social Media Bookmarks

  • Save and organize resources you want to focus on at a later time.
  • Share resources with your team or audience.
  • Tag (label) content for easier referencing and searchability.
  • Build backlinks from social media bookmarks to your website.
  • Drive traffic to your website. (People find and click on content others have saved to their bookmarking sites.)
  • Promote mentions you receive from others (bookmark articles that mention you and your content).
  • Take advantage of SEO. (Search engines often bring up bookmarks in their search results.)

10. Ask Questions to Encourage Engagement on Social Media Posts

Want to encourage discussions and engagement on social media? To open the door for communication, remember the power of the question. Make it interesting. It would help if you posed a provocative question that leads people to want to share their thoughts. A vague “yes/no” question like “Agree?” doesn’t spark discussion.

Examples of Discussion-Encouraging Questions

  • I’m curious. Do you have a story to share about your experiences with _____? (Fill in the blank.)
  • How have you benefited from ________? (Fill in the blank.)
  • When was the last time you _________? (Fill in the blank.)
  • What’s your favorite memory of ________? (Fill in the blank.)
  • Do you think there’s a chance that _______? What leads you to that conclusion? (Fill in the blank.)

11. Ego Bait

I know… that’s a pretty loaded term. But think about it. Influencers and industry leaders enjoy the spotlight. If they didn’t, they wouldn’t be influencers. Tag one or more influencers in your post and ask them to share.

12. Social Media Commerce

Social media has become increasingly more influential in consumer shopping choices. And some platforms have capitalized on this new social media trend by introducing shopping carts. Your customers can investigate and buy your products and services without ever leaving the social media platform.

Again, social media platforms want users to stay on them for as long as possible. Feel free to take advantage of the tools they offer. It’s a win-win for you and the platform.

13. Humanized Brands-The Power of Authenticity

And, finally, you may have noticed this growing trend. People value transparency and authenticity in their relationships-and that ideal is spreading to how they feel about the brands they support.

The social media marketing trends of 2021 predictions from the pros indicate that your audience wants to know who you are and what you stand for. And businesses that align themselves with socially-conscious themes are viewed more favorably by their customers.

Lean into yourself and let your light shine. Tell your stories. You are who you are, and there’s a tribe out there waiting to meet and support you and your business!

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NOM

Nom Websolution Helping Brands Succeed in the Digital World. Get a Free Consultation. Call Now! 10+ Yrs Digital Expertise. Lead Generation Campaigns. Strategies to Boost Sales. Improve Brand Visibility. Increase Website Traffic.

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