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3 Types of SEO Tools You Absolutely Can’t Do Without

SEO tools have become an Internet marketer’s toothbrush – something we can not do without in the today’s world. As SEOs we must acquire, process, analyze and take action on massive amounts of data every day. Doing all of it by hand is no longer an option. To fight our way through the endless pool of information we arm ourselves to the teeth with SEO tools and software of all kinds.

But isn’t the equipment overload certainly holding us back like a soldier who’s got too much armor on him and cannot get to the fire line? How many SEO tools will we really need to be able to successfully run search engine optimization campaigns?

Search engine optimization Tools You Absolutely Can’t Do Without

1. Keyword Tools

As you well know SEO starts with keyword research. Right there at the very first step you face the need for search engine optimization tool. Of course you could try to take your whole keyword list from your head, but without reliable data on search volumes and niche competition analysis you can miss the point by one hundred miles. So keyword tools are the first point of our must have SO tool list.

Keyword tool you may use: Google Adwords Keyword Tool, Keyword Discovery, WordStream Keyword Tools, SEMRush, Wordtracker

2. SERPs Trackers

To reach your destination (i.e. Google’s font page) you need to know where you are now and whether or not you are heading in the right direction. SERPs (stands for Search Engine Results Pages) report are the map to top search rankings. Optimizing without monitoring your progress is like racing in the desert with out a map.

That’s why ranking checks are a part of our every day SEO routine. Unless you have a very small list of keywords to monitor you cannot keep track of all of your rankings and rank fluctuations by hand. There are simply not enough hours in the day to search even Google alone for all of your targeted keywords, record the result and rank changes, create rank reports, and many others. That’s why your SEO toolkit is never complete without a ranking checker.

SERPs checkers you can use: Rank Tracker by LinkAssistant, googlerankings[dot]com, Advanced Web Rankings, Rank Checker from SEO Book

3. Backlink Checkers

There are quite a number of SEOs who pontificate manual SEO and manual linbuilding specifically. However if you are building links on a scale you sure understand that it is too much of a challenge to jump into the fight with your bare hands. Analyzing website profiles, finding new link sources, checking competitors’ links, finding link partners and verifying links (if you do reciprocal linking), estimating link values, keeping track of your link building efforts and creating link building reports. Oh boy! Don’t make me do it without a nicely packed kit of SEO tools.

Backlink checkers you may use: SEO SpyGlass, backlinkwatch, webconfs, majestic SEO, LinkScape

Although it’s not the weapon but the one using it that is important, I’m certain you will agree that a hard-armored SEO warrior equipped with the latest technology and SEO tools has all the possibilities to beat a bare-handed manual SEO fanatic. But do not hit the other extreme and bring as many tools as you actually can use and want to make your SEO more effective. Otherwise you may find yourself lost in a pool of apps and software program this is too overwhelming to be of any use.

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