RATED #1 DIGITAL MARKETING INSTITUTE IN DELHI, INDIA

In first module, we will give you basic term information. We will cover these topics:

• Basic of Online Marketing
• Difference of Internet Marketing vs Traditional Marketing
• Search Engine Basics
• Key points of internet marketing
• Basic terms use in internet marketing
• Effective platforms for promotions
• Why people moving in digital marketing?
• How much business can you grab after using internet marketing techniques?
• Structure of Online Marketing
• Fundamentals of Google Algorithm

In second Module, we teach you how to create your own website with the help of wordpress. We will cover these topics:

• Webpage and website
• Basics of HTML
• Other languages for website creation
• Common tag
• PHP Based Platform
• WordPress
• Difference between themes and plugins
• Posts vs pages
• Category vs tags
• General Customization

In Third Module, we were discussing about Search Engine Optimization. SEO is a process to optimize your webpage for high ranking on search engines. We will cover these topics:

• What is Seo?
• What is Search Engine?
• How search engine works?
• Objective of Seo
• Types of seo
• What is Onpage seo?
• Domain optimization
• Meta tags Optimization
• Content Optimization
• Image Optimization
• Latent Semantic Indexing
• Robots.txt
• Sitemap.xml
• Website Loading
• Schema
• Use of Internal Link vs External link
• Types of Linking
• How to Create a Anchor Tag?
• Difference between Inbound and Outbound linking
• Ways of Linking
• Techniques of Seo
• Process of Backlinks
• Blog Commenting
• Directory Submission
• Article Submission
• Forum Posting
• Guest Posting
• PDF Submission
• RSS Submission
• Image Submission
• Classified Submission
• Video Submission
• Social Bookmarking
• Reference Submission
• Press Release Submission
• Effective ways of Backlinks
• Types of Link Juices
• Difference between Domain Authority and Page Authority
• Difference between Domain Rating and URL Rating
• Majestic SEO
• Ahrefs
• Find out top authority content for backlinks

Search Engine Marketing or SEM is a process to get higher visibility in ads position through creating and bidding on ads by use of Google Adwords. We will cover these topics:

• What is Google Adwords
• What is Bing Ads
• What is Campaign?
• What is Adgroups?
• Difference between Ads and Keywords?
• How many types of ads?
• Difference between dynamic search ads and dynamic keyword insertion?
• Keyword Match Types
• Broad Match Types
• Phrase Match Types
• Exact Match Types
• Broad Modified Match Types
• Ad Extension
• Bid Adjustment
• How to control fraud click on your ad
• Bid Simulator
• Advanced location options

Social Media Optimization is a process to increase your visibility through social networking sites like Facebook, Twitter, Google plus, Stumbleupon, Pinterest, Linkedin, etc. We will cover these topics:

• What is Social Media?
• Social Media Uses
• Social Media Platforms
• Benefits of social media
• How to target right audience?
• Social media tools
• How to add large number of friends in single click
• How to grow your Instagram fast?
• How to use Pinterest?

Social Media Marketing is a process to promote your website, facebook pages through Facebook business and Twitter ads for gaining higher visibility and customers. We will cover these topics:

• What is Social Media Marketing?
• How many types of ads can we run on facebook?
• How to use facebook for lead generation?
• Can we use facebook for branding?
• How to target right audience?
• How to increase likes of facebook business page?
• Run ad on Instagram
• How to grow your Instagram fast?
• How to run ad on Linkedin?
• How to run ad on twitter?
• How to increase engagement of tweets?

Email Marketing is a process to send bulk emails in a single click. We will cover these topics:

• What is Email Marketing?
• How many types of Email Marketing?
• How to use aweber?
• Can we use Mailchimp for Email Marketing?
• How to collect data for Email Marketing?
• How to send bulk email with your own mail server?
• Every post notifications on Email
• Collects leads from Email
• How to create newsletter for Email Marketing?

Content Marketing is a process to write potential content which can make sell through content. We will cover these topics:

• What is Content Marketing?
• How many types of Content Marketing?
• What is iwriter?
• Difference between Informative and Potential Content?
• How to generate leads through potential content?
• How to target potential customers through right content?
• Find right keywords for content marketing
• Effective content marketing strategy