If you have a blog, chances are you already know the importance of blogging. But do you know how to optimize the blog posts to make them search engine friendly?
The truth is, many bloggers fail to take benefit of the colossal promoting potential of their blogs. In fact, an ongoing report by blogger.com shows that, although around 60% of organizations have blogs, 65% of those blog owners haven’t even updated in the past year! By giving fresh, relevant content and performing blog post optimization, you can take the advantage of benefits blogging offers.
Here are few search engine optimization (SEO) tips to help get your blog noticed.
Do your research: Keyword research is very important for page optimization. Chances are you normally included keywords without knowing about it by simply providing valuable content on a topic. However, there are varieties of tools for finding the best relevant keywords to your blog post. Google keyword planner tool and Semrush both allow you to find keywords related to your topic and even spy on your competition to see what keywords they are targeting to bring traffic on their site.
Utilize keywords throughout your post: Once you have targeted relevant keywords for your blog post, it is very important to place them where it will have the most impact and search engine crawlers indexing your content. Try includes them in the following places:
• Headings and subheadings
• Introductory sentence
• Concluding paragraph
• Anchor text (text you hyperlink to other related pages on your site)
• Title tags and meta descriptions
A word of caution: Don’t involve in keyword stuffing, which is the act of filling your blog post with too many repetitive keywords that it becomes hard to read. Not only will this annoy your blog followers, it will also get you punished by Google. A couple of deliberately placed keywords will do the trick.
Optimize your images: When you upload an image on your blog post, be sure to include targeted keyword in your filename and fill out the alternative text field with a brief.
Reference others with links: Whenever you mention others blog or articles in your blog post, include a link to the information you are referencing. Not only it is good blogging etiquette, but you may also receive a link back.
Give readers the opportunity to subscribe to your blog: Include an email subscription or RSS feed subscription button to offer viewers the ability to subscribe to your posts. This allows your followers to get instant notification about your latest posts.
Use social media to broaden the reach of your blog posts: You should use Twitter, Facebook, Google+ or other social media sites to create connection with customers. Promote your content on these social media sites for more web exposure.
By following these SEO tips, you can get higher ranking in all search engines, increase web traffic, and higher conversion.
Are you too busy to keep up with your blog post optimization? We have got you covered. NOM WebSolution’s search engine experts can help you get more noticeable results.