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How Do I Improve My Ranking on Search Engines?

Follow these suggestions, and watch your site rise the positions to the highest level of search engine results.

1. Publish Relevant Content

Quality content is the main driver of your search engine rankings and there is not a viable replacement for quality content. Great content made particularly for your proposed user increases site activity, which enhances your site’s position and importance.

Recognize and focus on a keyword phrase for each page. Consider how your reader may look for that particular page (with phrases like “mechanical engineering in Michigan,” “best applied science program,” or “Michigan Tech degrees”). At that point, repeat this phrase a few times all through the page—on more than one occasion in the opening and closing paragraphs, and two to four more occasions all through the remaining content.

Keep in mind to use bold, italics, heading tags, and other emphasis tags to feature these keyword phrases—yet don’t try too hard. You still want your language and writing style to peruse normally. Never forfeit great writing for SEO. The best pages are composed for the user, not for the search engine.

2. Update Your Content Regularly

You’ve presumably seen that we feel pretty firmly about content. Search engines do, as well. Frequently updated content is viewed as one of the best indicators of a site’s importance, so make sure to keep it new.

3. Metadata

When planning your site, each page contains a space between the <head> labels to embed metadata, or information about the content of your page. On the off chance that you have a CMS website, the web team will have pre-populated this information for you:

Title Metadata

Meta title is responsible for the page titles displayed at the top browsers window and as the headline within search engine result. It is most important for your page. For those with a CMS site, the web team has built up a robotized framework for making the meta title for every site page.

Description Metadata

Meta Description is the textual description a snippet of up to about 155 characters which summarizes a page’s content. Search engines show the description metadata in search results mostly when the searched phrase is within the description. So optimizing the meta description is important for on-page SEO.

Keyword Metadata

Meta Keywords appear on web page and help tell search engines what the topic of the page is. You’ll need to add a variety of phrases. When in doubt, attempt to keep it to around 6-8 phrases with each phrase comprising of 1-4 words. An awesome example would be “software engineering qualification.”

4. Have a link-worthy site

Focus on creating relevant links inside the content. Rather than having “click here” links, try writing the name of the destination. “Click here” has no search engine value past the joined URL, while “Michigan Tech Enterprise Program” is rich with keywords and will improve your ranking.

5. Use alt tags

ALT tags specify an alternative text for an image or video media, if the media cannot displayed. They allow search engines to find your webpages for that keyword phrase, which is important especially for those who use screen readers.

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