PPC stands for “PayPer Click” service. It is also referred to as “Cost Per Click” service. This is an internet marketing model in which an advertiser makes use of the content of the owner’s site to market a product, phrase, or a service. The owner has to make sure that enough site visitors is being pushed to his or her website, as the same will benefit the advertiser. In return, the owner gets compensation. It is commonly associated with first tier engines like Google AdWords. With the help of these engines, owners normally are trying to find to generate sales through targeting niche topics or specific contents.
The ad content on each site generates fixed revenue for the advertiser. However, some factors might also affect the pay per click rate. PPC generally displays advertisements in the form of Banner advertisements. These ads are put up on websites to show related content to the searched content or pre-defined content. It makes the use of visible aid; while, audio can also be used. Social websites like Facebook or Twitter also use the banner form of PPC advertisement natively.
The PPC service will show an advertisement each time the keyword query matches the specified keyword list or any such defined content. These advertisements are called “Sponsored links” or “Sponsored ads” and appear above or under searched result on a search engine or page or anywhere, where developers have selected it to show. This is a very effective tool to abuse through fraud clicks.
Pay Per Click advertising is a way of using a search engine where it’s advertised to generate clicks for your website.
PPC allows you to:
- Attract more customers
- Reach right people at right time
- Advertise your site locally or globally
Also, two basic advantages given by PPC services are:
- No visit, no fee
- Start with any budget
How does this work?
Every time when a visitor on your website clicks an ad, you will get a small fee as a reward. This paying of the fee is called “Pay Per Click”. If your PPC marketing campaign is properly-designed and runs smoothly, then the fee will be trivial. It might be trivial due to the fact that the visit will be worth more to your business than what you’ll be paying for it. Why PPC management services are good for everyone?
Here is a list of those things that makes PPC service good for everyone:
Good for Searchers: The research shows that site visitors click on ‘paid search ads’ greater in preference to some other form of digital advertisement. This means that people do not mind in clicking advertised things, provided that services and products definitely fit the searchers’ needs. This is because we use search engines when we’re looking for the products and services. The results that include ads are highly relevant to what we search for. Also, Google has developed a brand new formula for ensuring PPC ads meet the users need.
Good for Advertisers: Advertisers are offered with a unique way for putting their message in front of the audience that is active and specific in looking for their products. This is because searchers reveal their content requirement through the search query. Advertisers are able to measure the traffic, which is created from the search engines.
Good for Search Engines: With the help of PPC, search engines like google and yahoo can cater searches and advertisement at the same time. Also, as specific key phrases are used in deriving PPC, the search engine lookout for the same, hence speeding up the process. Google is awarded as the best search engine for ad space because of its market share and revenue from its quality advertisements. Google provides good performance and offers tools to make your ads better; hence greater will be your clicks and higher will be the sales you’ll get from the market.
Google AdWords for PPC
One of the most popular platforms, which operate PPC model, under which marketer bids on keywords; the website owner gets the pay for each click on their advertisement. Whenever a search is initiated, Google searches for AdWords advertisers and classifies results, which appears in the ad space on the search result page. The selection is done on the basis of the quality of keyword, relevance of the keyword, and ad text or size of the keyword.
Moreover, while will a keyword appear on the page is primarily based on user’s rank. The same further classified by multiplying the following two factors:
- CPC Bid – Highest amount an advertiser is willing to spend.
- Score Quality – Value that takes account of your click through rate and landing page quality.
But is this system right for you?
Well, thinking about these questions leaves us with an answer of Yes. PPC advertising and marketing offers a completely unique possibility as:
Growing Customers Base
The numbers of people using online services, tools, and forums are increasing day by day. As this audience grows, the chances of service or product sales improve, and the revenue if you happen to be a website owner.
Generate Low-Cost Leads
As PPC allows you to reach the prospects when they’re researching or looking to buy, this is a highly effective way to bring interested visitors to see your website. The visitors also experience algorithmic reductions and recommendations, thus keeping them happy.
PPC works for any type of business. But it’s far hard to execute and maintain.
Use Grader to Grade PPC
Once you’re done setting up a PPC Campaign, you can use a performance grader to rate the same. This grader is a free tool. It checks the following areas of your PPC Campaign.
- Text Ad Optimization
- Quality Store
- Impression Share
- Use of Negative Keywords
- Click-Through Rate
With the help of performance grader, you can get to know where and how you made improvements that helped in boosting your PPC campaign, what can improve your overall performance and can doubtlessly your sales. This method is fast, secure, and reliable.
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