There are many reasons why a search engine optimization strategy fails to deliver.
In this article I contemplate over 10 primary reasons why your search engine marketing strategy could miss its mark.
1. No long term perspective
Most search engine optimization action plans are defined for a limited period of time like 6 months to a year. Many clients feel post that period there might be no search engine optimization needed, or at max, some maintenance to keep up the rankings. It’s this short term thinking that gets website owners stuck up in a wrong search engine marketing techniques with little results. The right SEO strategy needs to create “value” throughout the life time of your online business. Is your SEO plan the right strategy?
2. Shooting in the dark
Most search engine marketing experts do not have a right strategy in place to secure your rankings. What’s superb is that the client feels search engine marketing is not something they’ll understand, and don’t feel they need too. This means your SEO methods could be shooting darts in the dark hoping to hit the bull’s eye. Are you privy to the SEO strategies getting used on your website and do you understand them?
3. Lack of alignment
Most SEO action plans are not steady, lack participation and deep perspective into search engines like google. Many SEO experts build random links (from relevant websites) to your website which in the end does push the rankings, sometimes temporarily. But if you want to build a strong link reputation and earn life time traffic, then proper alignment is a must. Is your SEO plan in alignment with the new link variables – consistency, relevancy, diversity, progression, participation and age of links?
4. Playing follow the leader
Most SEO action plans play follow the leader i.e. your competition. Most clients worry too much about the competitors (and their rankings) and lesser about the “value” they are developing. A SEO tactic that focuses on chasing competitors is like a dog trying to catch its own tail. It’s always seems close, but yet the dog can never catch it. Is your SEO plan chasing its own tail?
5. Wrong expectations
Most SEO action plans make high claims and ranking guarantees. Most customers who buy into quick or cheap SEO schemes need to understand the expectancies and deliverables properly. If you do not understand your SEO tactic, how it works and why it works, then good luck for the same. Is your SEO strategy based on wrong expectations on either side?
6. Chasing a dream
Most SEO action plans present the dream of tons of traffic that will come to your website. Yes, there is business that will come, but the truth is getting business online is not always easy. It involves creating value, building a brand, communicating that brand, making the brand visible; understand your target markets and your customer, and a long term vision. And this takes time. Is your search engine marketing plan chasing a dream, or is it grounded in reality following real world business principals?
7. The bigger the better
Most SEO action plans purpose to target maximum number of web, user and social communities while link building. And many clients get impressed with the big numbers. What to be kept in mind is that it is not possible to take part in so many communities at the same time, and over a time frame. So larger isn’t always better! Do you have a search engine optimization place that focuses on “value and participation” rather than numbers?
8. Forgetting the customer
Most SEO action plans aren’t focused on the customer. If your potential customers aren’t getting any “value” from your search engine marketing strategy then you are at the path to failure. Create value- make that value visible- results in conversions. Is your SEO plan creating value for your potential customers?
9. Are all SEO Strategies the same?
All SEO experts follow the same guidelines; however, all SEO’s do not have the right search engine marketing approach in place to get you closer to your online business goals. So take your time to understand the SEO strategy you plan to put in force and why you are choosing that search engine marketing plan over others.
10. The wrong SEO strategy
I believe there are no wrong SEO experts, but there are SEO professionals with the wrong SEO strategies. So hire the expert SEO agency with the right search engine marketing approach today!
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